Been spending a lot of time on GovLoop last week in preparation for this Wednesday’s OpenGov Workshop. The theme of this workshop is about cultural change and OpenGov which intersects beautifully with my dissertation. I posted this in response to one of the conference questions:
Q: How do we facilitate a change from existing behavior and culture to open government?
A: I did my doctoral research on questions similar to this question. In my research, I examined the link between the communication of a change vision (a special form of mental model) and organizational alignment to determine what constitutes effective communication in bringing about organizational change. I developed a case study of the merger of a city archives and a county archives into a single metropolitan agency.
Listed below are findings that might prove especially relevant to the questions:
1) There are two change visions: an internal change vision and an external change vision. The external change vision in this case is the one that is promoted from the Obama administration to the general public. This external change vision explains the benefits of open government and attempts to build support with the external stakeholders of the government agencies. The external change vision is detailed and extensively communicated through a wide range of communication methods.
In contrast, the internal change vision is the vision that is communicated to the employees of the affected agencies. This vision is often lacking in detail and is not as well-communicated as the external change vision. In many cases, there is little or no effort to gain support of the internal change vision. The internal change vision is imposed from the top-down with no input from the rank-and-file employees. There may be some discussion of the benefits from adopting the internal change vision but the main message is that resisting the internal change vision will harm or terminate the employee’s job.
2) Examples of poorly communicating organizational change to employees is to give little opportunity for feedback and abundant use of clichés. In the case that I studied, the employees attended mass meetings with the government merger team but did not receive specific answers to their questions. There was an intranet but none of the communications encouraged feedback to the announcements from the change team.
Clichés and “management speak” are especially pernicious because employees – already concerned about the organizational change – will interpret clichés and management speak in the most negative ways. In my case study, the change team talked about addressing the “lowest hanging fruit” first. The archives employees took this to mean that the less-essential, non-revenue producing agencies will be either shut down or drastically downsized. This was never said by the change team but the adverse perception was widely communicated among many of the employees.
3) The organizational change was still successful despite the poor communication of the vague internal change vision. I believe that this was the result of two factors. First, the professionals of the archives agencies have a mental model of how a professional archive should work and they used this mental model to fill in the gaps of the internal change vision. Second, there was a “change vanguard” or a group of employees who perceived the need for organizational change and took advantage of the vacuum created by the vague internal change vision to implement changes they wanted.
Kelman (2005) believes that it is a myth that people are resistant to change. Front-line employees are most familiar with the shortcomings of the organization and would like to change processes and operations but feel they don’t have the power to initiate the change. Once a leader signals their support for the change, the vanguard is emboldened enough to sustain the change effort. The change vanguard can be a great source of innovative ideas and help to motivate the rest of the organizational members in support of the change vision.
Thus, for OpenGov to be successful, government change agents should become aware that there is more than one change vision and that they need to spend just as much effort on the internal change vision as they do on the external change vision. Change agents should also realize the existence of change vanguards and work to recruit them into the change effort to help increase the possibility of success of change efforts. Collaboration, openness, and transparency in affecting organizational change in the government agencies will bring about the organizational alignment needed for OpenGov.
References:
Brantley, W.A. (2009). The effect of mental models on creating organizational alignment around a change vision (Doctoral Dissertation). Available from Dissertations and Theses Database (UMI).
Kelman, S. (2005). Unleashing change: A study of organizational renewal in government. Washington, DC: Brookings Institution Press.