Bill's Notebook

David Armano of Logic+Emotion writes: “Stop looking for the next Twitter. Why? It’s simple—because the odds are you already have plenty of projects and ideas with proven potential that you need to improve on without worrying about the next thing you’ll start.“  Armano then goes on to list the four major tools that still have significant value: websites, blogs, intranets, and social community applications (Facebook, Ning, etc.).  It’s good advice because each of the tools bring different capabilities and assets to the overall communication infrastructure of an organization.  Better to have a full toolkit to choose from than just one tool to work with.