For VPs of L&D · CHROs · COOs at Mid-Market Companies

Your L&D Program
Can't Prove Its ROI.
Your CFO Has Noticed.

Mid-market companies waste millions on training that never moves a business metric. I help L&D and HR leaders build measurement systems that survive a CFO review— and deliver workforce capability that shows up in retention, productivity, and margin.

Dr. Bill Brantley
How It Works

Three Steps From "We Have a Training Problem" to Measurable Outcomes

1

Diagnose

Start with the $4,500 Organizational Learning Diagnostic. Two to three hours of focused work, a written report in your hands within a week, and a concrete picture of where your L&D spend is leaking value.

See What's Included
2

Pilot

Run a 90-day LSPM pilot on the highest-leverage program in your portfolio. Three sprints, a PROVE™ measurement baseline, and a team that can run the play without me at the end.

See Pilot Options
3

Scale

Embed me as your Fractional Chief Learning Officer on a monthly retainer. Ongoing L&D strategy, measurement, and manager capability work—without carrying a full-time CLO on your P&L.

See Retainer Tiers
The Work

Three Frameworks Built for the Problems L&D Actually Has

Twenty years inside L&D and organizational performance taught me the same lesson over and over: the industry keeps selling OKRs, Agile, and Design Thinking as standalone cures. They aren't cures. They're tools. The value is in building the right toolbox—and knowing which tool to reach for when a program is actually failing.

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PROVE™

Performance · Results · Outcomes · Value · Efficiency

The problem: Organizations that can't prove training ROI lose budget and headcount.

What PROVE™ does: Gives L&D leaders a defensible measurement system that survives a CFO review—with the data to back every learning investment you make.

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CCL™

Communication-Centered Leadership

The problem: A clear directive gets repeated again and again, yet practice on the ground never changes—because the gap isn't clarity, it's coordination.

What CCL™ does: Grounded in Coordinated Management of Meaning theory, it maps how a directive is interpreted at each level, finds where meaning diverges, and redesigns communication as a coordination process with real feedback channels.

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LSPM

Lean Scope Project Management

The problem: Traditional project management breaks when rollout has to happen fast and stakeholders span multiple teams.

What LSPM does: Unifies Human-Centered Design, Lean Startup, and Agile into a single rollout cadence—so programs ship on time and deliver what leadership promised the board.

Free Guide
About Bill

Two Decades of L&D From the Inside

I spent more than 20 years inside public-sector and private-sector organizations watching the same pattern repeat: smart L&D teams, real budgets, and programs that couldn't answer the only question leadership actually cares about—"What changed because we spent that money?"

That's the problem LSPM, PROVE™, and CCL™ were built to solve. Each one started as a field response to a real program that was failing, and each has been refined through teaching, writing, and consulting work with organizational leaders who needed their learning investment to stop being a line item and start being a lever.

Today I work with mid-market private-sector organizations—typically 200 to 2,000 employees—who are scaling faster than their L&D capability and need a measurable, defensible approach to workforce development.

L&D Strategy Training ROI & Measurement Human-Centered Design Change Leadership Manager Capability AI-Augmented Learning
Academic Foundation
PhD · Organizational Leadership

Doctoral research in knowledge management, organizational learning, and the dynamics of workforce transformation in large organizations.

Practitioner Experience
20+ Years in L&D and Organizational Performance

Built, measured, and rescued learning programs inside real organizations—IT modernization, workforce development, digital transformation. Lived the ROI question firsthand.

Framework Development
LSPM · PROVE™ · CCL™

Three field-tested frameworks for the three biggest failure modes in corporate L&D: rollout, measurement, and change adoption.

Teaching at Scale
25,000+ Professionals Trained Online

Courses in leadership, learning design, AI-augmented training, and organizational performance reach a global audience of managers and L&D practitioners.

Selected Engagements

The Frameworks Have Receipts.

Three engagements — one per framework — that show what the work actually produces. Federal agencies of 200 to 2,000+ employees, the same headcount band as the mid-market companies these frameworks are built for today.

View All Case Studies →
Fractional Chief Learning Officer

Executive L&D Leadership—Without the $250K Line Item

Most mid-market companies recognize they need senior L&D leadership but can't justify a full-time CLO on the P&L. A fractional engagement closes that gap: executive-level learning strategy, measurement discipline, and manager capability work—deployed where your biggest bottlenecks actually are, at a fraction of the full-time cost.

Three pains show up in almost every mid-market engagement I start:

Rollout speed. A new product, system, or regulation lands, and L&D has six weeks to turn 800 employees into competent users. Standard instructional design takes six months. LSPM gets you there in weeks, not quarters.
Talent retention. Your people leave for employers who invest in their development. PROVE™ makes the business case that keeps budget in the L&D column and turns learning into a demonstrable retention lever.
Manager capability gaps. Middle managers are the single highest-leverage point in any workforce, and they're almost always the most under-developed layer. CCL™ builds them into the communication leaders who turn executive intent into action their teams actually take.
Explore Fractional CLO Retainers →
Speaking & Keynotes

Bring a Sharper L&D Conversation to Your Next Event

I speak at corporate learning conferences, HR leadership summits, and edtech events on training ROI, AI-augmented learning, and the frameworks behind LSPM and PROVE™. Sessions are practical—attendees leave with a checklist they can use Monday morning, not a motivational slide deck.

A selected portfolio of past presentations is available at authory.com/BillBrantley.

Keynote: "The L&D ROI Conversation Your CFO Actually Wants to Have"
Workshop: "Run Your First LSPM Sprint—Hands-On in 3 Hours"
Breakout: "The PROVE™ Framework for Measurable Training Outcomes"
Panel: "AI-Augmented Learning—What's Real, What's Noise"
Speaking Inquiry
Dr. Bill Brantley speaking

Ready to Make Your L&D Spend Defensible?

Start with the $4,500 Organizational Learning Diagnostic. Low-risk, written output in your hands within a week, and a clear next step—whether that's a pilot, a retainer, or no engagement at all.

Book the Diagnostic →